Thursday, March 20, 2008

‘Writing is Design’

(image: telus.com)

I agree to the fullest that writing is a major part of design, Especially now with simpler advertising which seems to be advancing in popularity quickly. Straight forward and eye catchy words on a simple background with 1-3 images, that’s what hits big now. It gets the most attention from the public. I do believe that as designers we should know a bit about somewhat ‘clever’ writing in order to provide not only a well thought out design, but also copy that goes along well with the image, coming from the original designer.

Tuesday, March 18, 2008

Are Advertising and Graphic Design Moving toward delivering ‘experience’ as the end product?


I believe that they have already started selling the experience in the process of selling any product. I believe the reason for this is that companies believe that in order to make the customer understand the product fully, they have to show them how it would make them ‘feel’. Companies like Apple sell the feeling of music and how it can make you feel, Using colours and simple shapes that could easily be replaced with things the consumer can relate to. Like being able to put themselves in place of the cutout like dancing people. Beer companies such as Guinness, Labatt Blue, and Canadian also commonly use selling the experience. Using the beautiful women crowding around the men that are drinking the beer, or a group of friends all enjoying the game at the bar while drinking beer, they make the consumer feel like that could be them.

Wednesday, March 12, 2008

Reflection on AIGA part one

AIGA Command X was an excellent experience for not only the students that participated in it, but also for our own class. It was an excellent experience for the students that participated in it; because of the opportunity they had for people that are high in the graphic design industry to give their full opinion on what they thought about their work. It was also a good opportunity for our class because it almost reassures us that what we are actually doing in class could easily match what the students had done up there.

The only thin I had a problem with was, the judges and the host. They where either to busy talking about what they had done in the past, or cracking corny jokes, rather then giving full detail feedback. And the host...he was so cheesy, it became annoying.

Other then that, I would love to have participated in something like that with the short time limits, because most of my best work is done when I am under pressure for a time limit. It is also very reassuring to me when I get feedback from people I have either never met, or are somehow correlated in the industry.

Monday, March 10, 2008

This Commercial makes me so mad.


There is this Whiskas ad out where a man shakes a little bag of Whiskas cat treats, the camera switches to a shot of a wall with several patched and unpatched holes in it. Then suddenly a cat flies threw the wall, putting a giant hole in it and makes a mess as it slides across the hardwood floors.

Who on earth would willingly ask for an animal to plow through their drywall?


No one wants holes in there walls!

Every time I see this I just want to kick the cat out of the house and yell at the man that tempts this cat to perform this "amazing" feat, multiple times, or ever at all, because he's an idiot.

Tuesday, March 4, 2008

10 things that make me happy


10. Blue skies, sun, warm air, lots of clear highway, and good music.

9. Finishing an assignment and actually being happy with what I did.

8. Shopping.

7. When my dog acts like a human.

6. Laughing so hard I cry.

5. Talking about the past present and future with some of my closest friends over coffee, it really helps you appreciate how lucky you are.

4. Carl.

3. Watching movies with the fireplace on and a blanket.

2. Helping my mom.

1. The Christmas Holidays.