Thursday, February 21, 2008

I just Remebered Jones


(images are from jonessoda.com)

Jones Soda Co.

A soda company I have been completely in love with since I met it.
Jones Soda Is a fantastic soda company that started in the 80's and distributed around western Canada. Using only pure cane sugar in it's sodas, coupled all natural juices in most of their other products, proved to hit big with Canadians.

Jones has proved that it is worthy to be held.

Jones also sponsors numerous emerging riders, among witch are extreme pro athletes who compete in BMX, snowboarding, and surfers competitions.

Their unique "old school" approach to soda in a bottle is what initially caught my eye.

The imaging they use for each individual bottle are pictures taken by average people around the world, through submission by either mail or internet.

Sporting about 20 unique and inspiring flavors.

Underneath the cap of the Pure Cane sodas you'll find a "fortune".
Underneath the Jones Juice lids, a simple little image.
They use this same approach on the majority of their products.

Jones also sends out RV's which hand out free soda to people on the street while they stop and have a chat with them.

Companies that include the consumer in a large part of their products production attract me the most. Making the consumer feel important is a big junk of why they are so huge. Who wouldn't want their dog on a bottle of Orange & Cream Soda?

In my opinion Jones has gone above and beyond in the beverage industry.

Inspiring, unique, creative, &supportive.



theDesign
Simply fantastic.

2 comments:

DanyWu said...

I agree, Jones does have an unique identity in the soda drink market. I'm not a big fan of their drinks, but I do think they've done a great job on the package, it's very eye catching.

LONDON FLATS said...

I did a Jones Soda project in grade 12 and realized even more how great the company is. :) The first time I had a jones soda was at Vicky's house when she had them in the garage, grade 8 grad. Yeah. Your first? Kept the bottle and started the collection from there. :) Do you collect them? Never knew they had canned ones as well, this is something new. It's great how people can send in there photos randomly, but the fact they also let you customize your own 24 pack or something is neat as well.