allyouneedischeese.ca

The whole Canadian Cheese thing.

First of all I LOVE THE CHEESE LOGO, I think it is brilliant and I am completely jealous that I didn't think of it first.

I know some of the commercials are kind of cheesy.
Especially where the whole family brakes out in song because they want cheese on their food.

Anyways, I do love all the print ads and banners I see and some of the commercials.
I honestly believe that they have done a really good job.

allyouneedischeese.ca

is the web page, and it is fantastic.
It's kind of corny, but it makes you laugh at its ridiculousness, and that is a good thing.

The web site features a Broadway light display for each day of the week, and allows you to choose which star (vegetable) you want to accompany the Great Canadian cheese on stage. After you have chosen, you move forward and they sing for a moment and then show you recipes that include both of those foods.

I think all the time that went into to giving each food a specific voice and making the food dance was well worth it.

The web page is fantastic, in its own cheesy way.

The whole campaign is fantastic.

mini

mini.ca
is a fantastic website.

What mini has done is included little funny videos/'games' where you can interact with the mini.

Given the persona behind a mini, I think they did an amazing job capturing it in their website.

mini incubation
Where they transform your car, into a mini, and send you updates on how it's going. They take you throug a bunch of secret doors and all that, it's really neat, and at some points funny.

Also things like: Convertible-izer-ometer, 3D TURBOVISION, Dominate Winter, and Trackstar

HP Planet Partners

HP Planet Partners is a printing supplies return and recycling program.

Attached to HP ink cartridges is a little green envelope, where when you replace your cartridges you can place your empty one in it.

FACT: In Canada less then 5% of the millions of ink cartridges that are bought yearly are ever recycled, so you can imagine what landfills have abundances of.

Smart simple idea

Here's how:

1. Place 1 or 2 empty HP ink jet cartridge(s) in this envelope without additional packaging materials or notes.
2. Carefully seal envelope.
3. Mail postage-paid envelope back to HP.

These are written right on the envelope...

Bruce Mau

Inspiring designers to consider everything when designing, Bruce Mau, is quite possibly one of the most important people in design.

He inspires a change in what people believe design is in all of us.

Helping me and others to think differently, stray from the straight line, and create a line of our own.

design power

If I were given the option to promote anything, it would most definitely be environmental.

A lot of people think that it is too difficult for them to recycle, cut down on garbage, energy and what ever else there is out there.

But it is really easy.

There are really simple things you can do:

-buy a water saving toilet
-do your laundry with cold water instead of hot
-buy warmer blankets for your bed, and turn down the heat in the winter
-buy environmental friendly cleaning products, like soap.

Stores have made it so simple for us, and yet people find it so difficult to make the changes.
I really want to show people that doing these things, can save you money and they can do some good for the environment.