mini

mini.ca
is a fantastic website.

What mini has done is included little funny videos/'games' where you can interact with the mini.

Given the persona behind a mini, I think they did an amazing job capturing it in their website.

mini incubation
Where they transform your car, into a mini, and send you updates on how it's going. They take you throug a bunch of secret doors and all that, it's really neat, and at some points funny.

Also things like: Convertible-izer-ometer, 3D TURBOVISION, Dominate Winter, and Trackstar