Are Advertising and Graphic Design Moving toward delivering ‘experience’ as the end product?

I believe that they have already started selling the experience in the process of selling any product. I believe the reason for this is that companies believe that in order to make the customer understand the product fully, they have to show them how it would make them ‘feel’. Companies like Apple sell the feeling of music and how it can make you feel, Using colours and simple shapes that could easily be replaced with things the consumer can relate to. Like being able to put themselves in place of the cutout like dancing people. Beer companies such as Guinness, Labatt Blue, and Canadian also commonly use selling the experience. Using the beautiful women crowding around the men that are drinking the beer, or a group of friends all enjoying the game at the bar while drinking beer, they make the consumer feel like that could be them.